While ‘7 Things Organisers Expect’ might have caught your eye, this blog is actually all about how you can secure your spot at markets, fulfill your responsibilities as a trader, and work together to create a thriving market environment.
Let’s dive into what you need to know to get that coveted space, do your part, and how we can support each other along the way.
Showing up at a market or event with your products is a great first step, but a little extra effort can go a long way in making the event a success for everyone. While organisers might not always spell out these expectations, keeping them in mind can really enhance your market experience.
In this blog, we’ll dive into the ‘7 Things Organisers Expect from Market Traders’ to help you get the most out of your market experience. From engaging with customers to keeping your stall clean and inviting, these simple tips will help you stand out and contribute positively to every event. Let’s explore these expectations, followed by seven more essential tips.”
1. Help spread the word
Being part of a market community means doing your bit to make it shine. Once you’ve signed up for a market or event, invite your friends, family, and customers to drop by and see you.
Share posts on social media, create engaging content about your participation, and encourage your followers to attend. Consistency is key—people often need to hear something three times for it to stick! So, remind your audience: “I’ll be there in 3 weeks, I’ll be there in 2 weeks, I’ll be there next week—don’t miss out!” And don’t forget to tag the market or event organiser in your posts—this way, they can share your business on their page, giving you exposure to even more potential customers.
By promoting the event, you’re not just helping it succeed; you’re also expanding your own customer base.
2. Ask questions ahead of time
Organisers are there to help and ensure you have everything you need for a successful event. However, the hours leading up to a market or event can be quite hectic for them, with numerous traders seeking assistance. While some logistical details, like setup locations or access to electrical outlets, might only be resolved on the day, it’s best to address other questions—such as event advertising, expected attendance, or the organisers’ experience—before the event. By asking these questions in advance, you respect the organisers’ busy schedule and help ensure a smoother experience for everyone involved.
3. Don’t blame the organiser for low sales
If an event is poorly marketed and nobody shows up, that’s a different story. But if the market is bustling and people are buying, yet you’re not seeing sales, avoid blaming your placement or your neighbours. Unless you’re in an extremely undesirable spot, such as a dark corner or next to a less-than-appealing area, you have a chance to attract shoppers. While some locations may have better traffic flow, remember that your products, display, and attitude are far more influential in drawing customers. Take charge of your sales performance and focus on making your stall as inviting and engaging as possible.
4. Plan a well-thought-out display
Your display should not only reflect your brand and highlight your products but also make the organisers proud. Think of your stall as an extension of the event itself, with the potential to enhance its overall appeal. While setting items on a table is a start, going the extra mile to create a visually striking display can make a big difference. Aim to design a stand that organisers will want to showcase on social media, demonstrating the high quality of the traders they host.
Let your stall be a visual treat that attracts customers and positively represents the event. Looking for inspiration to make your display stand out? Stay tuned—we’ll be sharing some creative ideas with you soon!
5. Stick to your space
Keep your props and fixtures within your allocated area to avoid encroaching into the aisles and blocking shoppers’ movement. When one trader expands beyond their space, it can lead to narrow aisles and potential conflicts over space with other traders. By adhering to your designated area, you contribute to a smooth and enjoyable shopping experience for attendees and help prevent logistical issues for the organisers.
6. Sell what you said you would sell
Picture this: You’re drawn to a market by enticing photos of stunning jewellery, only to arrive and find something completely different. Organisers select traders based on the products they advertise to ensure a diverse and balanced market experience. It’s crucial to deliver on the promises made in your advertisements. If you applied to sell handmade coasters but have recently shifted to jewellery, or if your promotional materials feature specific items, make sure those items are available at the event. Failing to provide the advertised products can lead to disappointment and missed sales opportunities. By sticking to your original offerings and ensuring your advertised items are on hand, you maintain trust with attendees and contribute to the event’s overall success.
7. Be Prepared for Various Weather Conditions
Markets and outdoor events can be subject to unpredictable weather. Bring appropriate covers, weights for your tent, and any other necessary equipment to keep your products safe and your display intact. Preparing for all weather scenarios ensures that you can continue to trade comfortably and maintain a positive experience for your customers.
By keeping these tips in mind, you’ll contribute to a successful experience for both yourself and the event organisers. Markets and events thrive on the collective effort of all participants, and your role is crucial in this. View these expectations not just as guidelines, but as opportunities to enhance your presence, build stronger relationships with organisers, and ultimately boost your sales.
A well-prepared and cooperative trader is always noticed and appreciated, which can increase your chances of being invited back for future events. So, embrace these tips, invest that extra effort, and watch as your market experiences become even more rewarding.
Happy trading!
Grainne & Greg