Are you always on the lookout for another outlet to promote your food or drink business? Many members tell us they are interested in reaching new customers outside of markets, so when opportunities like this come across our desk, we share them to help you decide what might work for your business.
One option worth looking at is Love Your Food Club, a newly launched consumer deals platform focused on food and drink businesses across Ireland.
Love Your Food Club is a paid membership platform for consumers, with members paying £10 per year to access exclusive food and drink deals. There is no cost for food and drink producers to take part. Businesses submit a deal for free and set their own terms and conditions.
For producers, this offers a way to gain additional exposure without any upfront advertising costs.
You decide what the offer is, how long it runs for, and any conditions around redemption, giving you full control over the promotion.
Each deal is also given its own dedicated page on the Love Your Food Club website, clearly outlining the offer, terms, and how customers can redeem it.
This opportunity may suit members who:
- Sell food or drink directly to consumers
- Want to increase visibility outside of markets and events
- Are happy to offer a limited time or controlled promotion
- Would like to trial a new marketing channel at no cost
The first email featuring deals will be sent on 24 February, so producers who wish to be considered for early promotion should submit their details as soon as possible.
For more information, visit: https://loveyourfood.club/
You can also view an example of how a deal is presented here: https://loveyourfood.club/deals/free-smoothie-with-lunch/
To submit a deal or ask any questions, contact: Ben Murphy ben.murphy@selfbuild.ie
For more Information, Guides Help, Support or Advice. Get in touch with IOMST and become a member today!
Grainne & Greg
The Irish Organisation for Market and Street Traders (IOMST) is dedicated to safeguarding the interests of market and street traders across Ireland. We provide support, advice, and information to help traders navigate regulations, protect their rights, and grow their businesses. Stay informed and connected with IOMST’s weekly newsletter and practical resources. Click here to find out more or become a member click here.